Case Study: Culu Design
Social Media Management + Launch Campaigns
Culu Design is a creative, product-based business led by a busy mum and founder. As demand grew, she needed marketing support that would protect her brand aesthetic, drive sales during launches, and free up her time.
Two-Way Digital Media partnered with Culu Design to plan, manage, and optimise social media and campaigns.
The Challenge
Culu Design had strong products and a clear creative vision, but marketing execution was time-consuming and hard to sustain alongside day-to-day operations. Key challenges included:
- Keeping social media consistent without pulling the founder away from production and customers
- Turning content into a structured plan rather than posting reactively
- Running launch campaigns that built momentum and converted to sales
- Managing paid ads alongside organic content
- Growing online presence while protecting the brand’s creative identity
Our Role
Two-Way Digital Media acted as Culu Design’s marketing support partner, managing social media end-to-end:
- Social media planning and content calendars
- Content editing and optimisation, including short-form video
- Social media management, posting, and account upkeep
- Launch campaign planning and execution
- Ads campaign management and optimisation
Approach & Workflow
We built a simple, repeatable system to make marketing lighter for the founder and stronger for the brand:
- Plan: Create a content plan aligned with business priorities and upcoming launches
- Create & Edit: Shape content into platform-ready posts that match Culu Design’s style
- Manage: Keep accounts consistent with scheduled content and ongoing optimisation
- Launch: Run structured campaigns to build anticipation and drive sales
- Support: Adjust content and ads based on performance and audience response
Results
With consistent support and a stronger content and campaign system, Culu Design was able to:
- Grow their online presence
- Increase followers and engagement
- Boost sales, especially during launches
- Scale operations and expand the team
- Give the founder more time to focus on strategic decisions
